Aimed towards promoting sustainable practices and careers in the music industry
Hyderabad: IPRS (The Indian Performing Rights Society Ltd.), the leading music copyright society in India representating authors, composers and publishers of music, has recently teamed up with Swarathma, the acclaimed Indian folk-fusion band from Bangalore, for a multicity tour that is not just about delivering unforgettable music but also about championing sustainability. With a commitment to powering the sound systems of their performances with a portable clean energy system instead of traditional diesel generators, Swarathma is setting a new standard for environmentally conscious concerts.
This tour is more than just a series of performances. In a groundbreaking collaboration, the Indian Performing Right Society Ltd. (IPRS) is partnering with Swarathma to promote sustainable practices within the music industry. This initiative aligns perfectly with IPRS’s ‘My Music My Rights’ campaign, aimed at empowering music creators in the digital world. Together, IPRS and Swarathma are poised to make a significant impact in key music markets and deeply engage with the creator community.
For creators, this tour offers a unique opportunity. IPRS will be hosting exclusive sessions for upcoming creators and independent artists in each city before the concerts, offering invaluable insights into music rights, royalties, and sustainable career development. These interactive sessions will provide a platform for creators to engage with the IPRS and Swarathma team, resolve their queries, and gain essential knowledge for building a successful career in music and boosting their earnings through royalties. The presence of Swarathma, an established band and IPRS member, will undoubtedly add great value, making these workshops a must-attend event.
Commenting on the association, Jishnu Dasgupta of the Swarathma Band said, “We’re thrilled to be collaborating with the IPRS. It’s vital that every artist today be aware of licensing, protection of their music and receive royalties for their work. As we join hands with the IPRS to conduct educational workshops across the country, we hope to reach artists, particularly younger musicians, to make them aware of their rights and safeguard their artistic futures.”
Rakesh Nigam, CEO of IPRS said, “By partnering with Swarathma on their India tour, IPRS demonstrates its commitment to sustainability while fostering talent development and awareness within the creator community. IPRS recognises the rise of independent music and is dedicated to supporting emerging talent in achieving successful careers.
This collaboration presents a unique opportunity for us to make a meaningful impact on the music industry landscape in India, setting a precedent for eco-friendly practices and empowering creators with the knowledge and resources they need to thrive. I would like to thank the Swarathma team, who are also our esteemed members, for their invaluable support in our mission to empower the music creator community and foster a sustainable ecosystem for music.”
IPRS and Swarathma are embarking on a nationwide tour covering major cities. Having already toured Bengaluru, Pune, and Hyderabad, they will continue their journey in Indore, Gurgaon, Jaipur, and Chandigarh. This tour supports the promotion of sustainable practices and careers in the music industry.
