The Fact Maker

adidas Teams Up with Real Madrid to Launch New Adicolor Range

New Delhi: Today, adidas and Real Madrid launched the brand new adicolor range featuring tracksuits and t-shirts inspired by the 70s and 80s, giving a fresh twist to the club’s retro colourways.

Crafted from high-quality pique material, the track top offers a sleek, slim fit with the signature 3-stripes tape along the shoulders, a ribbed collar and cuffs, and practical yet useful zipped side pockets. The chest is enhanced with a flock-printed Trefoil logo and the club crest. The slim-fit track pants mirror the top’s tailored style, featuring zipped side pockets and the iconic 3-Stripes tape running down each leg, combining timeless design with modern functionality. Rounding out the collection is a slim-fit crew neck tee, featuring short sleeves, 3-Stripes tape, and a flock-printed crest and Trefoil branding on the chest, completing the look with a touch of classic style.

This Real Madrid adicolor collection splendidly radiates in the iconic regal cream and lilac colour, evoking the elegance of the club’s storied legacy while adding a fresh, modern twist signaling the start of a new era. With the retro-inspired 80s-style ‘Real Madrid’ lettering prominently displayed, each piece gives tribute to the club’s rich history. The collection embraces a bold yet simplified take on the current club crest, merging vintage aesthetics with contemporary minimalism. This subtle reimagining of the iconic crest connects the past with the present, creating an iconic blend of nostalgia and modern flair that appeals to fans old and new.

The Real Madrid adicolor collection is available starting today, 8th November 2024, at club stores, select adidas retail stores and online at https://www.adidas.co.in/real_madrid.