Curefoods Gears Up for the Festive Season with Major Milestones and Exciting Campaigns Across House of Brands
Bangalore: As the festive season approaches, Curefoods, India’s leading F&B house of brands, is set to make waves with a series of exciting initiatives and significant milestones across its flagship brands—EatFit, Olio, CakeZone, and Sharief Bhai. With a focus on indulgence, partnerships, and fresh brand ambassadors, Curefoods is positioned to captivate its audience this Diwali.
Olio and CakeZone – A Rapid Expansion Milestone
Olio and CakeZone have achieved a significant milestone, expanding to 150 stores across India. This growth reflects the increasing demand for both brands, with Olio offering a unique pizza experience and CakeZone becoming a go-to destination for desserts. Their expansion highlights the growing popularity of Curefoods’ offerings, as the brands continue to establish a strong presence in multiple cities, catering to a diverse and expanding customer base nationwide.
Sharief Bhai – Authentic Dakhni Biryani Goes Big
Sharief Bhai, celebrated for its authentic Dakhni-style biryani, has reached a significant milestone of 50 stores across key regions in India. Building on this momentum, the brand is also expanding internationally with its first store opening in Dubai, bringing the rich flavors of Dakhni cuisine to a global audience. This festive season, Sharief Bhai is launching an exciting collaboration with Bigg Boss Kannada and Bigg Boss Tamil under the campaign “Yeh hai Dakhni Style Boss.” The high-profile partnership will feature branded visuals, banners, and social media amplification during the show’s most-watched moments, enhancing the brand’s visibility during the festive season.
Gokul Kandhi, Chief Business Officer, Curefoods, said, “This festive season is an exciting time for Curefoods as we continue to witness tremendous growth across all our brands. The festive period is a significant moment for us to launch innovative campaigns and strengthen our connection with customers through memorable food experiences. Our focus remains on delivering quality and authenticity while expanding our reach both in India and internationally. We’re proud of the milestones we’ve achieved this year and look forward to making this festive season even more special for our customers as Curefoods continues to grow as a trusted and loved brand.”
CakeZone Welcomes Palak Tiwari
CakeZone is set to captivate a younger audience this festive season by announcing actress Palak Tiwari as its new brand ambassador. Known for her vibrant personality, Palak will headline CakeZone’s festive campaign “With Love, Palak,” which introduces a special range of curated hampers featuring her favorite desserts. Palak’s association with CakeZone promises to elevate the brand’s visibility and appeal during this joyous time of year.
EatFit – A Playful Festive Campaign
EatFit is joining the festive spirit with a unique twist on indulgence. The Diwali campaign, titled “This Diwali – Don’t EatFit”, encourages customers to indulge guilt-free during the celebrations. Following Diwali, the narrative will shift to “Why EatFit after Diwali”, promoting the brand’s healthier options as people reset their routines. The campaign will run across various channels including social media, meme pages, Jio Saavn, and print ads, providing a fun yet thoughtful approach to festive eating.
A Season of Growth and Celebration
Through these milestones and festive campaigns, Curefoods continues to cement its position as a leader in the cloud kitchen space. From major store expansions to innovative brand partnerships, the company is ready to celebrate this festive season with its customers.
