Dettol Banega Swasth India, Reckitt India’s flagship programme, partnered with the 18th edition of the Jaipur Literature Festival

Jaipur – Dettol Banega Swasth India, Reckitt India’s flagship programme, partnered with the 18th Jaipur Literature Festival to ensure a safe and hygienic experience for all attendees at the Festival venue Hotel Clarks Amer, Jaipur. The Festival, presented by Vedanta, in association with Maruti Suzuki, and powered by Vida, presented a diverse array of themes and writers, thoughtfully curated for a global audience. Audiences from around the world had the chance to hear some of the finest thinkers and writers speak on a range of topics. The 18th edition also featured the concurrently held Jaipur BookMark—India’s premier publishing conclave—, the Jaipur Music Stage, art installations, merchandise, local cuisine, and more. Expanding its reach, the Festival offered a vibrant and enriching experience, reinforcing its status as a premier literary event.

Commenting on the partnership, Ravi Bhatnagar, Director – External Affairs and Partnerships, Reckitt, South Asia, said, “At Reckitt, we believe that hygiene is the foundation of good health and a cornerstone of sustainable communities. Our long-standing partnership with the Jaipur Literature Festival provides a powerful platform to drive meaningful conversations on health, hygiene, and sustainability. Through Dettol Banega Swasth India, we have been working relentlessly for more than a decade to empower individuals with the knowledge and tools to make hygiene a lifelong habit. As we move towards Viksit Bharat 2047, fostering a culture of hygiene and well-being will be key to shaping a cleaner, healthier, and more resilient future for all.”

Sharing her thoughts on the collaboration, Preeta Singh, President, Teamwork Arts,said, “The Jaipur Literature Festival has always been more than just a literary event; it is a global platform where ideas are exchanged, creativity is celebrated, and voices from across the world come together. Each year, we strive to make it more inclusive, engaging, and relevant, ensuring it continues to inspire generations of readers, thinkers, and storytellers. Our partnership with Dettol Banega Swasth India, Reckitt India’s flagship programme, reinforces our commitment to providing a safe, hygienic, and enriching experience for all who attend.”